Wyoming will benefit from trend toward independent journalism

Editor’s Note:
WyoFile is embarking on a capital campaign to support a major website redesign in order to keep quality, in-depth journalism coming your way in a smooth, easy to access functional website. We have teamed up with guest columnists to share the importance of independent online journalism, the shift toward digital newsrooms and WyoFile’s position in the Wyoming media landscape and in the media landscape across the country.

By Nadia White
— September 4, 2014

Nadia White
Nadia White

I teach journalism. And it’s not unusual that a parent tagging along with their high school student on a tour of our school asks me, as though morally outraged: How can you teach that, isn’t it dying?

I love that question. I love it for the same reason I am passionate about serving on the board of directors for I teach, and I work with, because now is the time. This is the place. A new wave of journalism is the answer. Our shared democracy is what’s at stake. It doesn’t get much more exciting than that. Bring me your students, your audience, your tired eyes. Together, we’ll see what we can build for tomorrow.

I understand the source of the question: In the last 12 years at least 55,000 traditional newsroom jobs have been lost. Entire news organizations – once the pillars of society – have crumbled. But I also see the answer in enterprises such as (But not only, because they have a reporting staff of, well, three.)

Now is the time is part of a surge in digital news start ups that coincided with the Great Recession of 2008-’09. The loss of jobs in traditional newsrooms left talented, passionate people with time on their hands to shape the future. It also left critical gaps in news coverage.

An analysis by the Pew Research Center earlier this year found that 468 online news sites – 30 big ones, and 438 small ones, including – have created 5,000 new editorial jobs. That doesn’t do much to take the sting out of the jobs lost, but it is a gathering of innovative energy toward filling an information gap that could be an even bigger disaster for our democracy than for our economy.

In 2008, Wyoming was following that trend. Lee Enterprise had purchased the Casper Star-Tribune and its sister papers in California and the Midwest in 2002. Restructuring with an eye to boosting the profit margin left seasoned news veterans out of work and the proud paper with a battered institutional memory. started in 2008 and gained its non-profit news status in 2009. There was news to be covered and there were seasoned people to lead the way.

This is the place

Wyoming is the kind of place where a dollar could lose its way. Half the land is owned by the federal government, and a tremendous amount of the mineral estate is leased by multinational corporations. A fair amount of money travels a long way to get to Wyoming and takes seriously its role of watching where it ends up.

Rone Tempest, a founding editor of who is now a contributor to the site, has spent years tracking the millions of federal and state dollars squandered on the Two Elk power plant and carbon sequestration test boondoggle. He is still working to gain release of records withheld by the Department of Energy, which says it is pursuing its own investigation.

Greg Nickerson covers both the university in Laramie and the Legislature in Cheyenne. The two institutions crossed paths last year in a series of personnel moves that rattled relationships and frayed trust between Wyoming’s cultural and political centers.

Sharing is the new competing

If a more informed populace is really what’s at stake in the digital news revolution, then it’s more important to get the news to its audience than it is to collect clicks on online stories. Part of WyoFile’s pledge to its supporters is to share what it creates.

That means stories by WyoFile staff are available to for-profit media across the state – such as the Casper Star-Tribune and the Cheyenne Tribune Eagle – as well as to non-profit news outfits such as Wyoming Public Radio.

The 2014 Pew Center Report found that more than half of the smaller organizations it studied called themselves primarily local or hyperlocal news outlets – those covering neighborhood news. Forty five of the sites called themselves investigative news sites. manages to do both, working as part of the Investigative News Network, while also covering issues that stretch the full length of Wyoming’s one small town with a very long Main Street.

Expansion has evolved in its six-year life span. Earlier this year, WyoFile hired Lorena Garcia, its first executive director. It was a big move to address a challenge that is common across nonprofit news sites: Running a business and raising money takes time, talent and energy and are skills many reporters and editors don’t have.

A separate Pew report found that finding time to focus on business activities as a “major” challenge by 62 percent of all nonprofit news sites, while 55 percent said the same about the process of applying for grants.

The arrival of Garcia, and the hiring of Angus Thuermer from the Jackson Hole News & Guide are the kind of leaps that make me excited about the future of journalism in general, and in particular. It’s an investment not just in a project, but in a process: What the people of Wyoming know, they can talk about and act on. And that’s what journalism can do for democracy.

— Nadia White is an associate professor at the University of Montana School of Journalism where she teaches old-school journalism in the new media model. Her students, for instance, provided extensive coverage of the environmental crimes trial ever held, using Twitter and Blogspot and old-fashioned seat time. White was an editor and reporter at the Casper Star-Tribune for many years, working from both Casper and Washington D.C. She worked as press secretary to Kathy Karpan’s U.S. Senate bid in 1996. She is currently writing a book project that blends biography,memoir and adventure travel, all from a desk in Missoula, Mont.

— Columns are the signed perspective of the author, and do not necessarily reflect the views of WyoFile’s staff, board of directors or its supporters. WyoFile welcomes guest columns and op-ed pieces from all points of view. If you’d like to write a guest column for WyoFile, please contact WyoFile editor-in-chief Dustin Bleizeffer at

SUPPORT: If you enjoyed this post and would like to see more quality Wyoming journalism, please consider supporting WyoFile: a non-partisan, non-profit news organization dedicated to in-depth reporting on Wyoming’s people, places and policy.

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  1. Part of the issue – for me anyway – is the lack of any substantive research or knowledge journalist’s have as it relates to any subject in the mainstream media. Add multiple inaccuracies and you lose credibility or interest. Journalism has degenerated into short superficial blurbs – more like TV only written on paper – with few facts – more a sensational comment vs a tangible newsworthy fact based report.

    One of the reasons I enjoy Wyofile is the in-depth and well written articles – whether I agree with the writer or not. With some exceptions, I appreciate the well balanced and unbiased reporting you often find on Wyofile. Not all the articles, but for the most part the balance of the reporting is well done, well written, factual and unbiased. I often comment to friends and colleagues about the reporting and articles I read on the site. Wyofile helps me stay informed on issues other so called “mainstream” media outlets are unwilling to tackle. Wyofile has credibility that most local news outlets lack anymore. Keep up the good work.

    Over the years I have watched the Casper paper deteriorate and the Cheyenne paper has been a rag for as long as I can remember. The Cheyenne paper is more interested in creating the news vs reporting they news. If the local papers are where journalism is heading, it is going to be a long hard fall into oblivion. Granted, I am not an expert on journalism, but a reader of the news for over 40 years, an independent 3rd party view. Journalism is business and if you are going to stay in business, you need to have a product or service that is relevant to the marketplace.